A stereotype is a generalized perception of first impressions: behaviors presumed by a group of people judging with the eyes/criticizing ones outer appearance (or a population in general) to be associated with another specific group. Stereotypes, therefore, can instigate prejudice and false assumptions about entire groups of people, including the members of different ethnic groups, social classes, religious orders, the opposite sex, etc. A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are forms of social consensus rather than individual judgments. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone.
The Society of the Spectacle is a work of philosophy and critical theory by Situationist and Marxist theorist, Guy Debord;
Debord traces the development of a modern society in which authentic social life has been replaced with its representation: "All that was once directly lived has become mere representation."[7] Debord argues that the history of social life can be understood as "the decline of being into having, and having into merely appearing."[8] This condition, according to Debord, is the "historical moment at which the commodity completes its colonization of social life."[9]
With the term spectacle, Debord defines the system that is a confluence of advanced capitalism, the mass media, and the types of governments who favor those phenomena. "... the spectacle, taken in the limited sense of "mass media" which are its most glaring superficial manifestation...".[10] The spectacle is the inverted image of society in which relations between commodities have supplanted relations between people, in which passive identification with the spectacle supplants genuine activity. "The spectacle is not a collection of images," Debord writes. "rather, it is a social relationship between people that is mediated by images.
I really wanted to look at the current issue of body image in today society. Mainly looking at the target audience range that my final year project has been set on. So i asked around and found that several of my mates were on diets . Most were on normal diets, but my friend becky was on this diet which was unique. She spent the whole evening talking about it , when i went round her house her mum even explained that she was on it. She was jokingly saying about how she has to take around a toobrush to work because her breath smelt due to the diet. Then i discovered that my friend was paying 60 pounds a week just to have these special prepared meals. I was so fasinated by what great lengths she was going to to achieve a confortable look, i decided it had to be documented. So i asked her to make a video diary based around her life and the diet. The diary is roughly 5mins each day n she explains about why shes doing the diet and demonstrates the process. Im not going to edit it because i wanted it to be unscripted . And I made sure she understood to keep it sharp as i was not going to edit it.I am also thinking of making a booklet to support the documentry.
Heres a preview of the website and examples of the magazine which can be brought in all major retail outlets. Giving an insight into how much this new age in dieting has developed into the extreme.
