A stereotype is a generalized perception of first impressions: behaviors presumed by a group of people judging with the eyes/criticizing ones outer appearance (or a population in general) to be associated with another specific group. Stereotypes, therefore, can instigate prejudice and false assumptions about entire groups of people, including the members of different ethnic groups, social classes, religious orders, the opposite sex, etc. A stereotype can be a conventional and oversimplified conception, opinion, or image, based on the assumption that there are attributes that members of the "other group" have in common. Stereotypes are forms of social consensus rather than individual judgments. Stereotypes are sometimes formed by a previous illusory correlation, a false association between two variables that are loosely correlated if correlated at all. Though generally viewed as negative perceptions, stereotypes may be either positive or negative in tone.
The Society of the Spectacle is a work of philosophy and critical theory by Situationist and Marxist theorist, Guy Debord;
Debord traces the development of a modern society in which authentic social life has been replaced with its representation: "All that was once directly lived has become mere representation."[7] Debord argues that the history of social life can be understood as "the decline of being into having, and having into merely appearing."[8] This condition, according to Debord, is the "historical moment at which the commodity completes its colonization of social life."[9]
With the term spectacle, Debord defines the system that is a confluence of advanced capitalism, the mass media, and the types of governments who favor those phenomena. "... the spectacle, taken in the limited sense of "mass media" which are its most glaring superficial manifestation...".[10] The spectacle is the inverted image of society in which relations between commodities have supplanted relations between people, in which passive identification with the spectacle supplants genuine activity. "The spectacle is not a collection of images," Debord writes. "rather, it is a social relationship between people that is mediated by images.
Mar 05
ok so its about time i started to develop my poster ideas. Ive decided that it is not practical for me to do my posters in screen printing because i have not used the screen printing technique since year 1 of the course. So i decided to look into techniques that i have alot of experience with . Linoprinting was a good idea but i found that it was too time consuming and the scale i was working on was too small for my detailed designs. If i had worked on an A3 size that would of been too big and time consuming. So i feel it was worth investigating but not persuing.It did make me realise that i wanted to develop my designs more , and alterate them more towards collage and the subject of ’ body image’ rather than ‘stereotypes’. I feel it will be more visually intresting and it would help relate to my video projects.
